Are TikTok Ads Better Than Facebook Ads?
As of
April 2020, Tiktok has gained 2 billion downloads and ranks 7th largest social
media network in the world with its advertising platform which was just
launched in 2018.
 |
| which is better Ads 2022 |
There
is no denying that TikTok Ads will create a great opportunity for marketers to
grow their brand and in some way change the digital advertising market, as well
as Facebook and other advertising platforms.
Regular
contrasts between TikTok promotions and Facebook advertisements.
TikTok and Facebook are different in many ways:
Understanding
the difference between them will help you use your ads.
- Demography
Recently
emerged, TikTok's user base is younger than Facebook's, and more importantly,
TikTok is a mobile platform where marketers will need a very different way to
approach and convert. their clients.
- Data testing
While
Facebook uses dynamic creative optimization based on manually defined graphical. components when setting up a display campaign and dynamic information is
populated in real-time for each buyer before the creative is served.
TikTok uses the creative instead. automated creative optimization, its algorithm recognizes the top-performing ad creation.
creates
multiple ads, and lets you restructure your ad campaign accordingly.
- Geographic targeting
While
TikTok targets audiences at the country/state level and in limited countries,
Facebook will target customers more specifically (country, region, or city) and
worldwide.
- Auction structure
TikTok
sets up manual auctions while Facebook uses automatic auctions
- Announcement comments
TikTok
lets you turn off comments on your ads while Facebook doesn't
- Announcement sound
On
TikTok, it's necessary to add sound to your ads, while Facebook doesn't require
you to add sound.
Pros and Cons of TikTok and Facebook Ads
TikTok
ads will be better than Facebook ads if you're trying to reach a younger
audience.
Many
advertisers believed that due to the young population, the public is unlikely
to buy things from there.
However,
this opinion no longer seems correct.
These
young audiences will become their customers in some time as many big brands use
TikTok as a powerful tool.
However,
with a small budget, it's really hard to win on TikTok.
It may
be easy at first, but you have to invest your money to find the most effective
option to promote your products.
If you
are a small business with financial constraints, Facebook ads are better than
TikTok ads at the start.
As your
business ages, you can use both, try creative things for your business with
TikTok.
Facebook
is still a great source of traffic for many publishers and e-commerce
businesses, but in recent years, the advertising technology of major social
networks has improved dramatically.
Here's a
quick rundown.
Facebook
+ Instagram, 3.6 billion monthly active users - as they delete cookies and
migrate to server-to-server communication to track conversions, it remains the
# 1 platform for many.
Snapchat,
400 million month-to-month dynamic clients - with the dispatch of their point
by point focusing on a couple of years prior, Snapchat endeavored to copy large
numbers of the components presented by Facebook.
Many
have been successful with Snapchat traffic, but it has led to a drop in CPMs.
Linkedin,
260 million monthly active users - arguably a growing start for B2B companies,
and the level of advertising is extremely high.
Ads on
Linkedin just aren't effective. Their advertising intelligence and optimization
still have a way to go.
Reddit,
430 million monthly readers - Reddit traffic is extremely cheap just because
there isn't a lot of demand. It's not that the audience is of poor quality.
it is
probably of the highest quality. But advertisers just haven't cluttered that
space the way they are with others.
TikTok,
800 million monthly active users - new neighborhood beast, just behind Facebook
/ Instagram in terms of active users.
Considering
the amount of data they collect, their advertising platform is probably not
that far behind Facebook.
Below we answer TikTok Ads vs Facebook Ads, which is better?
Cheaper
traffic = less revenue, but low gross profit
When
choosing a platform, you should perform a cost/benefit analysis each time.
Gross
profit must be positive and worth it.
If you
have an audience mismatch or an inconsistent audience like millennials or
millennials, your cost of acquisition will go down, as will your advertiser's
CPMs.
Yet,
that doesn't mean you will not bring in cash.
Consider
looking for a new source of traffic like a school of fish - the first to go
will make big profits, then once the others follow, the profits will be
squeezed.
Remember
this when settling on a stage.
But
also keep in mind that just because CPM returns are dropping doesn't mean it's
not worth it.
The
cost of acquisition can also drop, often several times more than CPMs, which is
well worth it.
It is important to know that the answer here is "it depends".
When
evaluating TikTok Ads vs. Facebook Ads, the answer comes down to whether you're
targeting a certain audience or whether you're letting the pixel do the
targeting for you.
Many
have seen great success in letting Facebook's algorithm do the work.
It’s
quite fascinating actually.
They configure
their pixel, attract visitors, track events and interactions, and let Facebook
build their audience from pixel data.
However,
if you want to target Gen Z and have a very specific product offering for them,
TikTok may be your best bet as this is the platform these generations migrated
as well.
TikTok
likewise offers a pixel that speaks with the stage to gather conduct and
occasion information, which is much more helpful given the crowd you are
focusing on.
Check
out this post THINKING ABOUT ADVERTISING ON TIKTOK? READ THIS GUIDE FIRST!
Factors to consider when driving traffic
Product
offering - Announcing the possibility of investing a few dollars in a bottle of
wine, TikTok is probably a good channel to test.
Target
audience - who are you targeting? Then, at that point ask yourself, where do
they play on the web?
TikTok
or Facebook? Or Reddit? Maybe Linkedin if it's a consulting or accounting firm.
Cost of
acquisition - you can find the right audience on a certain platform, which
leads to sales, but the cost of acquisition is too high.
Targeting
vs Pixel - again, the heavy lifting is done by pixel technology, but if you
want to target directly, we think Reddit is the best because subreddits have
very specific target audiences.